LinkedIn Comments as a Good Start for Action
When someone tells me they don't know where to start writing on LinkedIn, I answer that with writing comments. Now we have something extra related to this.
Rafal Szymanski
I implement LinkedIn and Sales Navigator in B2B companies.
The platform has been strongly promoting valuable discussions for several years.
First, it introduced functionality where we can convert long comments into our own post, while stealing users from the original post.
Then it started fighting spam in posts by hiding those 2-3 word ones like “Expanding reach” while pinning those it considered valuable.
For 5 days, at least according to the documentation that I’ll put in the… comment, we have comment analytics. Users will see the number of views under their comments, next to the Like and Reply buttons. The numbers refer to the number of comment views.
Before we get excited about the new data, remember that this is a test feature and somewhat stretches reality, because:
• Only authors can see the number of views of their own comments (page administrators will be able to see the number of views of all comments created as a page). • View counters are not unique, meaning if the same user views a comment many times, each view will be counted. • Your own views of the comment count towards the total number of views. • These indicators are not displayed as part of any dashboard in the style: “Your comments were viewed so many times”.
Why do I think this matters to us? No other platform treats comments as a legitimate way to increase visibility and development like LinkedIn. Creators, marketers and brands have built entire strategies around commenting on LinkedIn due to the exposure it can generate.
I know companies and people who have established daily commenting goals to maintain visibility, strategic commenting on posts by known users to reach their audiences, and even using AI tools for automatic commenting.
This also includes “secret business support groups” where people like and comment on each other’s posts. You can probably name a few such groups, I’ll start: Personal Brand Strategy and put the next number.
I believe the goal of this analytics change is to encourage users to comment more often and leave more valuable comments under posts.
If I see that spending 5 minutes and not 10 seconds writing someone a response returns to me with a large number of views, it will definitely encourage me to write such comments.
That means it will encourage you, because I always write such ones anyway, because I like it 😊
If you need something else that is not specified in my offer, e.g. ongoing marketing support, LinkedIn implementation and Employee Advocacy program in your company, let's arrange a 30-minute conversation so I can get to know your problems.
