LinkedIn Sales Navigator Training for B2B Sales Teams

Master LinkedIn Sales Navigator and increase your sales team's effectiveness

LinkedIn Sales Navigator is the most powerful tool for social selling and B2B lead generation. My intensive, one-day course is a practical training that will equip your team with the skills necessary to effectively utilize the full potential of this tool, without spam and cold leads. We can combine this course with other LinkedIn-related courses so that the team is equipped with complete knowledge.

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+ 00 %

Average increase in qualified leads among participants in the first 3 months after training. Often the first leads come in during the training itself.

0 hours

Of intensive, practical training with exercises on your accounts

+ 0 hour

Online consultation after training for questions from practice

80%

We work on your accounts and your potential clients, not PowerPoint presentations.

What will you learn in the Sales Navigator training?

You will learn practical Sales Navigator account management, lead searching and finding the right decision-makers at your clients. 80% of the time is spent working on your own account and theory is kept to a minimum.

Social Selling vs traditional sales process - why it's not worth being a sales crocodile and why every B2B salesperson must have, according to their boss, eight hands and how to do it. We'll discuss online vs offline processes and answer the question why it's not worth writing to the CEO but better to the manager.
Lead organization and prioritization - Efficient searching for new clients, creating and managing company and lead lists. All 23 filters and their best combinations. Using lead suggestions to build your network, defining buyer personas and setting up alerts when someone meeting your criteria appears on the platform.
Boolean Search - sounds complicated but it's operations on OR, AND operators, parentheses and quotes to create union and intersection sets. You had this in high school and it's worth remembering because it works not only on LinkedIn but also in Google or any search engine.
Advanced Sales Navigator tools - Working with InMail function (how to write effective messages), new AI tools introduced in 2025: Lead IQ, Message Assist and Sales Assistant
Lead value assessment - Who wants to buy something from us (buyer intent), mapping the buying committee at the client, competitor analysis and SWOT. In short: how not to waste energy on leads that won't buy from us.
B2B relationship building strategies - From whom can we get a recommendation at this client (warm referrals), creating effective InMail campaigns, Smart Links so you can see who opens your offer.

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We offer a wide range of services including web development, branding, and digital marketing to help businesses grow and succeed.

Essentials: Focused workshop to identify core values and USP.
Growth: In-depth workshop to establish a clear and differentiated brand identity.
Enterprise: Comprehensive brand positioning strategy encompassing all aspects of your brand.

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Who is this course for?

The training is ideal for:

Sales teams - who want to increase the number of qualified leads and shorten the sales cycle.
Marketing departments - looking for effective channels to reach B2B decision-makers.
Business owners and entrepreneurs - who want to personally build business relationships on LinkedIn.
Sales managers - responsible for implementing Social Selling strategies in the organization.

Your trainer: Rafał Szymański

Practitioner, not theorist

Rafał Szymański is one of the few experts in Poland who deals exclusively with LinkedIn and LinkedIn Sales Navigator. This is his niche and specialization since 2016.

Corporate experience

Built digital marketing departments from scratch at Sanofi, Roche, Neckermann and Philips
As eCommerce Pillar Leader at 3M, he was responsible for B2B and B2C electronic sales in 47 countries in Europe, Africa and the Middle East
In 2016, he conducted the first corporate implementation of LinkedIn Sales Navigator on 700 accounts in 17 countries

Entrepreneur and practitioner

Co-founder of a company delivering B2B sales leads
Producer of software automating Social Media activities
Continuously since 2018, he runs several of his own Sales Navigator accounts
Daily works with B2B clients - his knowledge comes from practice, not guides

Industry recognition

Winner of Golden Arrow and Mixx Awards for the most effective selling marketing campaigns
Three-time podium winner at I Love Marketing (2023, 2024, 2025)
Speaker at InfoShare and other marketing conferences
Educating about LinkedIn since 2018
Active LinkedIn user since 2006

What sets him apart?

Over 20 years of B2B sales experience has given Rafał unique understanding of the needs of:

Management and C-level
Sales heads and head of sales
Marketing departments
HR departments

He knows how to engage employees in Social Selling programs, what KPIs to propose and what values are realistic to achieve.

What you’ll get?

Training materials

All presentations and materials in electronic form
Message templates - ready-to-use patterns
Excel sheets with data loading patterns for Sales Navigator
Checklists and procedures

Certificate

Personalized completion certificate in LinkedIn format
Ability to place on LinkedIn profile
Link verifying certificate authenticity

Post-training support

1 hour of online consultation within 30 days after training
Answers to questions that arise while implementing knowledge in practice

Technical requirements

For participants

Laptop with internet access
Active LinkedIn account
LinkedIn Sales Navigator account (Sales Navigator Core trial version is sufficient)

Note: The course is designed for beginners - you don’t need previous experience with Sales Navigator.

For organizer

Training room at your company’s headquarters
Projector or large screen
Stable internet connection for all participants

How it works?

Contact - Contact us to discuss details and your team’s needs
Agreement - After signing the agreement, we set a specific training date
Preparation - We send participant information and technical requirements list
Training - Intensive day of practical learning at your headquarters
Follow-up - Online consultations and post-training support

Why it’s worth it?

ROI that matters

LinkedIn Sales Navigator is an investment that pays back multiple times when properly utilized. Our participants report:

Significant increase in qualified leads
Shortened sales cycle
Better reach to decision-makers
More effective sales team work

Knowledge from practitioner for practitioners

This is not another PowerPoint training. Rafał shares strategies he uses daily in work with B2B clients. You’ll learn proven methods that work in Polish and international organizations.

Adaptation to your industry

During practical exercises, each participant works on searching for their real clients, in their industry. These are not theoretical examples - these are specific leads that can be contacted the day after training.

Investment

8,500 PLN net per training day

Price includes:

8 hours of intensive training
Trainer’s 1-on-1 work with each participant
All training materials
Templates and tools for use at work
Certificates for all participants
1 hour of online consultation after training

Price does not include:

Trainer’s travel and accommodation (applies to locations outside Warsaw)

Reviews

What clients say about LinkedIn Sales Navigator training

Volkswagen Group Polska

Sprawdź opinię na

The "LinkedIn Sales Navigator for Recruiters" training has exceptional substantive value in my opinion. Rafał, who conducted it, not only passed on enormous knowledge about the tool itself but also provided information about dozens of other tools supporting daily recruiter work.

Marta Szymańska

HR Business Partner

Volkswagen Group Polska

Sprawdź opinię na

Together with the HR team at Volkswagen Group Polska, we had the pleasure of exploring the secrets of sourcing and using LinkedIn Sales Navigator for recruitment, drawing from Rafał's enormous knowledge, experience, and passion.

Natalia Skowron

HR Manager

Dr. Marcus

Sprawdź opinię na

Rafał, I want to thank you for coordinating the LinkedIn Sales Navigator workshop for our team at Dr. Marcus International. The advanced techniques you shared on social selling and account-based marketing have provided us with powerful tools to better connect with clients and prospects. We are ready and excited to apply this knowledge to contribute to our company's continued growth. Thank you, Rafał, for this fantastic opportunity for professional development!

Ma. Virginia Velasco

Export Sales Specialist | B2B | Desarrollo de Negocios Internacionales | LATAM | Especialista en Iberoamérica y cuentas claves

Auto Idea Mercedes Benz

Sprawdź opinię na

I am pleased to recommend Rafał for his exceptional work in utilizing Sales Navigator and additional tools for B2B sales generation. Rafał's experience is not limited to understanding and using the platform itself, but extends to the very structure of sales processes. What distinguishes Rafał is his holistic approach. He not only implements tools but changes the landscape of business interactions. His knowledge of sales is practical and he possesses a rare ability to convey complex issues in an engaging and easy-to-understand way. By streamlining tasks, he effectively frees up valuable time.

Arkadiusz Kiljańczyk

I support you in driving the path to success

swepro Group

Sprawdź opinię na

I highly value Rafał's expertise in B2B marketing, particularly within the industrial sector. It's a common belief that the industrial industry focuses solely on offline demand-generation activities. However, Rafał has demonstrated that industrial companies can thrive on social media, especially LinkedIn, proving that tools like Sales Navigator are not as daunting as they may appear.

Paweł Wierzbicki

Country Manager

SoftVig

Sprawdź opinię na

Rafał is a well-prepared trainer who has extensive knowledge about LinkedIn and Sales Navigator. At the same time, he can convey it in a clear, understandable way, in a friendly atmosphere of openness. After such training, you immediately feel encouraged and ready to act!

Worth emphasizing is Rafał's experience in B2B sales and his business approach. I am convinced that cooperation with Rafał will be extremely valuable for anyone who wants to master LinkedIn secrets in the context of effective B2B sales. Especially with the use of Sales Navigator.

Patrycja Skutnik

Marketing Specialist

Nomad Electric

Sprawdź opinię na

After several months of effective cooperation with Rafał, I am convinced of his knowledge and skills in LinkedIn. He not only has deep knowledge about tools like LinkedIn and Sales Navigator, but also knows how to effectively use them to connect with key people in the B2B sector. Thanks to his support, our company achieved an impressive average conversion rate of 60% in campaigns, which in the context of cold calling is a result that exceeds expectations. I highly recommend cooperation with Rafał to everyone who wants to improve their visibility and effectiveness on LinkedIn.

Katarzyna Regulska

Public Relations and Marketing Manager

Hert

Sprawdź opinię na

I had the opportunity to participate in Rafał's LinkedIn and Social Selling training. Rafał adapted 100% to our needs. He passed on a very large dose of professional knowledge, working on examples from our industry. We received a lot of practical tips supported by his great experience. If you're looking for a LinkedIn and Sales Navigator specialist - you couldn't have found better! I definitely recommend!

Krystian Prarat

Digital Marketing Manager

Beyond

Sprawdź opinię na

Rafał really knows LinkedIn and Sales Navigator. He can do Social Selling and also trains excellently in it. I recommend cooperation :)

Magdalena Jakimiak-Szadziewicz

Marketing Director

Dr. Marcus

Sprawdź opinię na

Ma. Virginia Velasco

Export Sales Specialist | B2B | Desarrollo de Negocios Internacionales | LATAM | Especialista en Iberoamérica y cuentas claves

Auto Idea Mercedes Benz

Sprawdź opinię na

Arkadiusz Kiljańczyk

I support you in driving the path to success

swepro Group

Sprawdź opinię na

Paweł Wierzbicki

Country Manager

SoftVig

Sprawdź opinię na

Patrycja Skutnik

Marketing Specialist

Nomad Electric

Sprawdź opinię na

Katarzyna Regulska

Public Relations and Marketing Manager

Hert

Sprawdź opinię na

Krystian Prarat

Digital Marketing Manager

Most common questions about Sales Navigator training

Do I need previous experience with Sales Navigator?

No, the course is designed for beginners. You just need an active LinkedIn account and willingness to learn. We'll learn everything from scratch, and for more advanced participants, I'll prepare additional materials and exercises.

Do I need to have a paid Sales Navigator account before training?

How many people can participate in the training?

Where does the training take place?

What if we're outside Warsaw?

Can the training be organized online?

What materials will we receive after training?

What does the online consultation after training include?

Can I customize the training program to our needs?

Do you sign an NDA?

How is the invoice issued and what are the payment terms?

Can I buy the training this year and implement it next year?

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Ready to equip your team with effective Sales Navigator skills?

Contact us and book a session

Schedule a call to discuss details and reserve a training date. I'll answer all your questions and help adapt the program to your team's needs.

LinkedIn Sales Navigator is a trademark of LinkedIn Corporation. B2B Marketing.AI sp. z o.o. is an independent training company and is not an official LinkedIn partner.

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