![A image about [object object]](/_astro/service-impact-stats-bg.B62RSS7F_ZMk0np.webp)
What is Sales Navigator and who does it pay off for?
Sales Navigator is LinkedIn’s paid tool for finding clients and working with them. What does it add to a regular account? A search with more than 50 lead and company filters, saved lists of leads and companies, alerts about job changes and new posts from people you follow, and InMail messages to people outside your network. There are three licenses: Core for one person, Advanced with team features (shared lists and searches, TeamLink, Buyer Intent, AI tools) and Advanced Plus with CRM integration.
Who does it pay off for? A company whose clients can be described with filters, and a team that actually uses the tool. Before you buy licenses, run a simple test: list 20 companies that are your ideal clients and check how many of them one search catches. If your twenty do not show up in the filters, you have saved yourself the money. Advanced makes sense when salespeople need to share lists and searches. When everyone works their own client portfolio, Core is enough.
How much does Sales Navigator cost?
On September 8, 2026 LinkedIn’s public price list showed Core from $119.99 a month or $1,079.88 a year (€120.99 or €1,088.88) and Advanced from $159.99 a month or $1,799.88 a year (€148.21 or €1,693.88). Advanced Plus is quoted individually.
LinkedIn changes the price list several times a year, so I keep current Sales Navigator prices in a separate post, together with the trial and a way to calculate whether a license pays for itself.
You do not need to buy licenses for the training. The free Core month is enough, and in my trainings one person has a paid account while the rest of the group gets invitations from them and practices for two months on a full license.
Who is this course for?
The training is ideal for:
- Sales teams - who want to increase the number of qualified leads and shorten the sales cycle.
- Marketing departments - looking for effective channels to reach B2B decision-makers.
- Business owners and entrepreneurs - who want to personally build business relationships on LinkedIn.
- Sales managers - responsible for implementing Social Selling strategies in the organization.
Your trainer: Rafał Szymański
Practitioner, not theorist
Rafał Szymański is one of the few experts in Poland who deals exclusively with LinkedIn and LinkedIn Sales Navigator. This is his niche and specialization since 2016.
Corporate experience
- Built digital marketing departments from scratch at Sanofi, Roche, Neckermann and Philips
- As eCommerce Pillar Leader at 3M, he was responsible for B2B and B2C electronic sales in 47 countries in Europe, Africa and the Middle East
- In 2016, he conducted the first corporate implementation of LinkedIn Sales Navigator on 700 accounts in 17 countries
Entrepreneur and practitioner
- Co-founder of a company delivering B2B sales leads
- Producer of software automating Social Media activities
- Continuously since 2018, he runs several of his own Sales Navigator accounts
- Daily works with B2B clients - his knowledge comes from practice, not guides
Industry recognition
- Winner of Golden Arrow and Mixx Awards for the most effective selling marketing campaigns
- Three-time podium winner at I Love Marketing (2022, 2023, 2025)
- Speaker at InfoShare and other marketing conferences
- Educating about LinkedIn since 2018
- Active LinkedIn user since 2006
What sets him apart?
Over 20 years of B2B sales experience has given Rafał unique understanding of the needs of:
- Management and C-level
- Sales heads and head of sales
- Marketing departments
- HR departments
He knows how to engage employees in Social Selling programs, what KPIs to propose and what values are realistic to achieve.
What you’ll get?
We work on the current version of Sales Navigator. What changed in September 2026 (alerts in Microsoft Teams and in LinkedIn notifications, Lead IQ in the CRM, the new search, warm introductions in search results) is covered in my post on Sales Navigator 2026 features.
Training materials
- All presentations and materials in electronic form
- Message templates - ready-to-use patterns
- Excel sheets with data loading patterns for Sales Navigator
- Checklists and procedures
Certificate
- Personalized completion certificate in LinkedIn format
- Ability to place on LinkedIn profile
- Link verifying certificate authenticity
Post-training support
- 1 hour of online consultation within 30 days after training
- Answers to questions that arise while implementing knowledge in practice
Technical requirements
For participants
- Laptop with internet access
- Active LinkedIn account
- LinkedIn Sales Navigator account (Sales Navigator Core trial version is sufficient)
Note: The course is designed for beginners - you don’t need previous experience with Sales Navigator.
For organizer
- Training room at your company’s headquarters
- Projector or large screen
- Stable internet connection for all participants
How it works?
- Contact - Contact us to discuss details and your team’s needs
- Agreement - After signing the agreement, we set a specific training date
- Preparation - We send participant information and technical requirements list
- Training - Intensive day of practical learning at your headquarters
- Follow-up - Online consultations and post-training support
Why it’s worth it?
ROI that matters
LinkedIn Sales Navigator is an investment that pays back multiple times when properly utilized. Our participants report:
- Significant increase in qualified leads
- Shortened sales cycle
- Better reach to decision-makers
- More effective sales team work
Knowledge from practitioner for practitioners
This is not another PowerPoint training. Rafał shares strategies he uses daily in work with B2B clients. You’ll learn proven methods that work in Polish and international organizations.
Adaptation to your industry
During practical exercises, each participant works on searching for their real clients, in their industry. These are not theoretical examples - these are specific leads that can be contacted the day after training.
Investment
From PLN 8,500 net per training day
Price includes:
- 8 hours of intensive training
- Trainer’s 1-on-1 work with each participant
- All training materials
- Templates and tools for use at work
- Certificates for all participants
- 1 hour of online consultation after training
Price does not include:
- Trainer’s travel and accommodation (applies to locations outside Warsaw)
