Who the training is for
In company training the people in the room work together and share a goal, so we practise on their accounts and their real clients. Who orders it most often?
- B2B sales teams that want more qualified leads and a shorter sales cycle.
- Marketing teams that want the company to be visible on LinkedIn through its people, not only through the company page.
- Boards and owners who have to decide whether and how to bring LinkedIn into the company. For them I run a separate workshop: risks, employee objections, KPIs and what you may not require from an employee.
- HR, because a program in which employees post about the company always ends up in annual goals and performance reviews.
I have worked with Volkswagen Group Polska, Mercedes Auto Idea, Dr. Marcus, Rittal, swepro Group, Nomad Electric, SoftVig, Hert, Beyond and MMC Mazurkas. Their reviews are in my portfolio.
Training programs to choose from
There are three training levels and two forms of individual work. Not sure where to start? With the first one, because no Sales Navigator helps an empty profile.
- LinkedIn Marketing training: a profile people trust, personal branding, the algorithm, your network and posts people actually read. You can add a module on AI for writing and a workshop for the board.
- Sales Navigator training: lead search, lists, alerts, InMail, AI tools and Account Based Marketing, meaning work with the companies that matter most to you.
- B2B Social Selling training: Account Based Marketing, moving from MQL to SQL, CRM and automation.
- One-to-one LinkedIn consultations, when you do not need the whole team, only a solution to one problem.
- Talks at conferences and company events.
Trainings can be combined into packages, and then you get a discount.
On-site or online?
Most often I come to your office. I need a room with a projector or a large screen and an internet connection that can handle a dozen people at once. Participants do not waste time commuting, and you keep the organization under control. I train anywhere in Poland and abroad; outside Warsaw I only add travel and accommodation.
Can it be done online? Yes, on Zoom, Meet or Teams. I run it from a studio with cameras, a proper microphone and a mixer that records the session. I then split the training into three sessions of 2.5 hours plus time for questions.
How many people? Ideally 10 to 12. With a bigger group we run several sessions, so I can work with everyone on their own account.
What a training day looks like
80% of the time is work on your accounts and your leads, not slides. Participants leave with an improved profile, saved searches and message templates, not with notes nobody goes back to.
I always fit the program to the industry and the team’s goal. Before I arrive, we talk about what should change after the training and which topics matter most.
What stays after the training?
- Presentations and materials in electronic form, message templates and checklists.
- A certificate confirmed by an external certification body, with a verification link and a badge participants can add to their LinkedIn profile.
- One hour of online consultation within 30 days. That is when the questions nobody asked in the room come up, because nobody had tried yet.
How much does LinkedIn training for a company cost?
A day of Sales Navigator training (8 hours) starts at PLN 8,500 net. The final price depends on the program, the number of people and the format (on-site or online), and outside Warsaw travel and accommodation are added.
One-to-one consultations start at PLN 600 net per hour.
You get a quote after a short call in which we agree who we are training and why. I issue the invoice after the training or as agreed in the contract, and I can prepare a pro forma invoice if you need one for approval. Do you have a training budget to spend this year? You can buy the training now and run it next year. I worked in a corporation myself and made sure the training budget did not go to waste.
How we work together, step by step
- A free call: who we are training, what the goal is and where the team is today.
- A program and a quote based on what we agree.
- A contract and, if your company requires it, an NDA. I have a template ready for electronic signature.
- The training at your office or online.
- Materials, certificates and one hour of consultation within 30 days.
Who runs the training
My name is Rafał Szymański. I work only with LinkedIn and Sales Navigator, and have done so since 2016. I do not train on TikTok, Instagram or ads. Before that I spent more than 20 years in B2B sales and marketing: I built digital marketing departments at Sanofi, Roche, Neckermann and Philips, and at 3M I was responsible for e-commerce sales in 47 countries across Europe, Africa and the Middle East. In 2016 I ran the first corporate Sales Navigator rollout, 700 seats in 17 countries. I have been on LinkedIn since 2006.
Why does that matter to you? Because I know which KPIs a board cares about, which targets are realistic for salespeople and how marketing should calculate the return on a training like this.
Not sure which training to choose? Book a free consultation and I will help.
