Nomad Electric

After more than several months of effective cooperation with Rafał, I am convinced of his knowledge and skills in the field of LinkedIn. He not only has in-depth knowledge about tools such as LinkedIn and Sales Navigator, but also knows how to effectively use them to establish contacts with key people in the B2B sector. Thanks to his support, our company achieved an impressive average conversion rate of 60% in campaigns, which in the context of cold calling is a result that exceeds expectations. I highly recommend cooperation with Rafał to everyone who wants to improve their visibility and effectiveness on LinkedIn.

Katarzyna Regulska

Public Relations and Marketing Manager

About Nomad Electric

Nomad Electric operates in the electrotechnical sector, providing specialized electrical solutions and services to businesses across Poland. In an industry where technical expertise is expected but commercial differentiation can be challenging, the company recognized that modern digital sales strategies could open new doors to clients who might otherwise be reached only through traditional channels such as trade fairs, industry directories, or word-of-mouth referrals.

Scope of Cooperation

The engagement with Nomad Electric was one of the most comprehensive projects undertaken, spanning the full cycle of B2B digital sales enablement. It began with foundational LinkedIn training, progressed through advanced Sales Navigator implementation, and extended into B2B sales strategy development with automation components. Beyond the training phase, the partnership continued for several months of active lead generation campaigns on LinkedIn, providing the company with hands-on execution support rather than leaving the team to implement everything independently. This end-to-end approach ensured that theoretical knowledge was immediately translated into practical results.

Results: 60% Campaign Conversion Rate

The results speak for themselves. Over the course of the multi-month engagement, Nomad Electric achieved an impressive average conversion rate of 60% in their LinkedIn campaigns. To put this in perspective, traditional cold calling in the B2B sector typically yields conversion rates in the low single digits. Even well-executed email outreach campaigns rarely exceed 10-15% response rates. Achieving 60% demonstrates the power of combining targeted prospect identification through Sales Navigator with carefully crafted, personalized outreach sequences and consistent follow-up cadences. The campaigns were built on thorough research of each prospect’s business context, ensuring that every message delivered genuine relevance and value.

Insight: Long-Term Support Beats One-Off Workshops

This engagement reinforced a critical lesson about B2B sales training: sustained support delivers dramatically better outcomes than one-off workshops. Many companies invest in a single training session, expecting their teams to independently maintain momentum and refine their approach over time. In practice, this rarely happens. The extended partnership with Nomad Electric allowed for continuous optimization of messaging, targeting criteria, and campaign structures based on real performance data. When something underperformed, adjustments were made immediately. When a particular approach resonated, it was scaled. This iterative, data-driven process is what transforms good training into exceptional results, and it is the reason why long-term engagements consistently outperform short-term interventions in measurable business outcomes.