Beyond
"I worked with Beyond for over 2 years. During this time I conducted LinkedIn and Sales Navigator training, supported their Employee Advocacy program and ran a lead generation campaign for their salespeople."
Related service
Beyond
Rafał really knows LinkedIn and Sales Navigator. He’s great at social selling and also provides excellent training. I recommend cooperation ;)
Marketing Director
About Beyond
Beyond is a marketing and PR agency that helps brands build visibility, manage reputation, and generate business results through integrated communication strategies. As an agency operating in the competitive B2B services market, Beyond understands firsthand that effective client acquisition starts with demonstrating expertise — and that LinkedIn is the primary arena where B2B credibility is built and business relationships are initiated.
Scope of Collaboration
Our partnership with Beyond spanned over two years and covered a comprehensive range of LinkedIn-related services. The engagement began with in-depth LinkedIn and Sales Navigator training sessions for the agency’s team, equipping them with the skills to leverage the platform both for their own business development and for advising their clients. From there, we moved into designing and implementing a full Employee Advocacy program, turning the entire team into active brand ambassadors on LinkedIn. The final pillar of our collaboration was a dedicated lead generation campaign for the sales team, using Sales Navigator’s advanced search and outreach capabilities to identify and engage prospective B2B clients.
Results and Outcomes
The Employee Advocacy program was a standout success. By activating team members as thought leaders and brand voices on LinkedIn, Beyond significantly expanded its organic reach and strengthened its market positioning. The sales team, armed with Sales Navigator skills and structured outreach workflows, gained a repeatable system for B2B prospecting that continued to deliver results long after the formal training concluded. The combination of advocacy, training, and hands-on lead generation created a self-sustaining engine for new business acquisition — exactly what an agency needs in a relationship-driven industry.
Why Agencies Need Social Selling
Marketing and PR agencies face a unique challenge: they sell communication expertise, yet many struggle to apply those same principles to their own business development. In the B2B agency world, referrals and networking have traditionally driven growth, but LinkedIn has fundamentally changed the landscape. Today, agencies that master social selling gain a decisive competitive advantage. By building visible personal brands for their team, engaging consistently with industry content, and using Sales Navigator for targeted outreach, agencies can proactively generate qualified leads rather than waiting for inbound inquiries. For Beyond, embracing this approach was not just about growth — it was about practicing what they preach to their clients.