Hert

I had the opportunity to participate in Rafał’s LinkedIn and Social Selling training. Rafał adapted 100% to our needs. He provided a very large dose of professional knowledge, working with examples from our industry. We received a lot of practical tips backed by his extensive experience. If you’re looking for a LinkedIn and Sales Navigator expert - you couldn’t have found better! I definitely recommend!

Krystian Prarat

Digital Marketing Manager

About Hert

Hert is a B2B company operating in the manufacturing and distribution space, serving business clients who rely on quality products and dependable supply chains. With a strong foundation in traditional sales channels, Hert’s leadership recognized the growing importance of digital prospecting and sought to equip their team with modern tools and techniques to complement their established business development efforts.

Full Training Cycle

The engagement with Hert covered a complete LinkedIn and Sales Navigator training cycle, designed to take the team from foundational knowledge to practical, day-to-day application. The LinkedIn training addressed profile optimization, content strategy, and networking best practices, while the Sales Navigator sessions focused on advanced search techniques, lead list management, and account-based prospecting. What made this project distinctive was the depth of customization: every exercise, example, and workflow was built around Hert’s specific industry, target audience, and sales process.

Results Tailored to Industry Specifics

The training delivered practical outcomes that the Hert team could implement immediately. Rather than generic social selling theory, the sessions provided concrete tactics for reaching procurement professionals, technical buyers, and operations managers within Hert’s target market. The team learned how to craft connection requests and follow-up messages that referenced specific industry pain points, making their outreach feel relevant and valuable rather than generic. Sales Navigator filters were configured to match Hert’s ideal customer profile, giving the team a repeatable system for building qualified prospect lists.

Industry Insight: Practical Social Selling in B2B

For B2B manufacturing and distribution companies, the transition to social selling can feel like a significant leap. The key to success lies in practicality. Training must be grounded in real scenarios the sales team encounters daily, using language and examples that resonate with their specific buyers. The Hert engagement reinforced an important principle: social selling works best in B2B when it amplifies existing expertise rather than replacing proven sales fundamentals. When a knowledgeable sales professional combines deep product understanding with skilled LinkedIn prospecting, the results consistently exceed what either approach achieves alone.