New LinkedIn Analytics Features: Saved and Sent
I think people overcomplicate their start on LinkedIn and using it. They overthink it, read various, often contradictory advice about how to publish or build their brand on LinkedIn.
Rafal Szymanski
I implement LinkedIn and Sales Navigator in B2B companies.
LinkedIn introduces “dark social” analytics. What is it and what does it mean for you?
Dark social is everything that happens in social media but isn’t visible at first glance. These are all the messages you sent to friends, all the links on WhatsApp with comments like: “Check this out, cool.”
So from today, you should see two new indicators in your analytics: “Saved” and “Sent”.
”Saved” indicator in LinkedIn analytics:
“Saved” shows how many people found your post interesting enough to bookmark it so they can return to it later.
”Sent” indicator in LinkedIn analytics:
“Sent” shows how many times your post was shared in a message on our platform, which is a clear sign that your content resonates with audiences and beyond.
These new analytical indicators are based on what LinkedIn announced over the past few months, and I’ll explain it to you next week at I Love Social Media:
“Private user signals are more important than likes”
So this year we already have information about profile viewers and followers gained through posts, interactions with custom Premium buttons, and LinkedIn API Member Post Analytics.
I’m very happy about this direction because in some industries like coaching or career counseling, few people like posts for fear that someone will see, but many people save and share them. Now we’ll be able to measure this.
Source: LinkedIn post by Sam Corrao Clanon, Director of Product at LinkedIn
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