People Overcomplicate LinkedIn
People overcomplicate LinkedIn: someone I consulted had spent several months and a significant budget just preparing, when it's better to start right away and test, in small steps, what works for you and what doesn't.
A simple LinkedIn start in short
- On LinkedIn, avoid clichés and platitudes, generic messages as invitations, complicated industry jargon, posts that are walls of text, and publishing 2 times a day just because someone told you to.
- When you start on LinkedIn, spend a moment getting familiar with the place, because it's a bit different from Facebook and Instagram, and find people from your industry or professional niche to see what they do.
- On LinkedIn, start with comments before you start writing posts, and click the bell on the profiles of people who inspire you to get notifications.
- Filling out your LinkedIn profile is only homework: don't stop there and wait for a miracle, expecting something to happen by itself.
I think people overcomplicate their start on LinkedIn and using it. They overthink it, read various, often contradictory advice about how to publish or build their brand on LinkedIn.
I was inspired to write this post by information from someone I consulted with, who had already spent several months and a significant budget to start working on LinkedIn.
While I consider preparation an important stage, I think it’s better to start acting right away, in small steps, testing what works for you and what doesn’t.
A few tips for beginners:
Avoid on LinkedIn:
- Trying to publish 2 times a day because someone told you to.
- Writing clichés and platitudes that might work on people with goldfish attention spans scrolling through TikTok but not here.
- Sending generic messages as invitations
- Using complicated industry jargon and posts as walls of text.
Instead, this works on LinkedIn:
- Spend a moment getting familiar with this place, it’s a bit different from FB and Insta.
- Find people from your industry or professional niche here and see what they do.
- Start with comments before you start writing posts
- Find people who inspire you and click the bell on their profile to get notifications
- Do your homework like filling out your profile, but don’t stop there and wait for a miracle that something will happen by itself. The checklist is in how to create a LinkedIn profile.
Focus on this for the first few weeks. Only then start acting.
Would anyone add something to this list?
Comment on LinkedIn
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