Businesswoman & life Magazine
"Since 2018 I have been cooperating occasionally with Businesswoman & life on LinkedIn campaigns related to conferences organized by them. I highly value working with Ms. Elżbieta, she is a role model for me of a person focused on high effectiveness of actions, without being distracted by side activities."
Businesswoman & life Magazine
I recommend Rafał and his company. I am satisfied with his services, which are at the highest level.
General Director of Businesswoman & life Magazine
About Businesswoman & life Magazine
Businesswoman & life is one of Poland’s most prestigious media brands dedicated to women in business. Beyond publishing a widely-read magazine, the organization is known for hosting high-profile business congresses that bring together female executives, entrepreneurs, and decision-makers from across Central Europe. Under the leadership of General Director Elzbieta Jeznach, Businesswoman & life has become a cornerstone institution in the Polish businesswomen community, consistently attracting C-level attendees and senior leaders to its events.
Scope of Collaboration
Our collaboration began in 2018 and has continued on a recurring basis ever since. Each year, Businesswoman & life organizes major business congresses, and for each event cycle I have designed and executed targeted LinkedIn advertising campaigns. The primary objective has always been the same: reach the right audience of women executives, business owners, and senior managers who would benefit most from attending the congresses. This involved crafting campaign strategies, defining audience segments, creating compelling ad creatives, and continuously optimizing performance throughout each campaign window.
Results and Impact
Over the years, we have run multiple LinkedIn campaigns together, each one refined based on the learnings from previous editions. The precision targeting capabilities of LinkedIn allowed us to reach exactly the profile of attendees the congresses were designed for — C-level executives, directors, and senior managers in specific industries. Campaign after campaign, we achieved strong engagement rates and consistently supported the event’s attendance goals. The long-term nature of the collaboration speaks for itself: returning year after year is the strongest proof that the results have met expectations.
Why LinkedIn for Business Events
LinkedIn stands out as the single most effective platform for promoting business events aimed at professional audiences. Unlike other social media channels, LinkedIn allows advertisers to target users based on their job title, seniority level, company size, and industry — precisely the criteria that matter when filling seats at a business congress. For events targeting women in leadership positions, this granular targeting is indispensable. Traditional advertising channels simply cannot match the accuracy of reaching a VP of Marketing at a mid-size company or a CEO of a tech startup. This is why LinkedIn has become the go-to platform for B2B event promotion, and why our campaigns for Businesswoman & life have consistently delivered qualified, relevant audiences.